For some professions, you can get results by relying solely on your skills, abilities, or ambition. However, that’s not the same for search engine optimization (SEO) experts. 

Without the right tools Marketers and publishers can’t achieve great results. Tools that help them track content performance, analyze data, catch improvement suggestions, and discover untapped opportunities. If you’re a publisher or marketer looking for the right SEO tools, this article is for you. We’ve shifted through hundreds of SEO software free and paid to find what we call a must-have toolbox.

Google Analytics 

Image by Chetan Nada from Pixabay

Developed by Google, the giant search engine, Google Analytics helps you understand the performance of your website or app in search engine results pages (SERPs). It provides data and results on website traffic, visitor bounce rate, and user behavior. With Google Analytics data, you can better optimize your content and website for search engines, discover high-converting pages, understand user engagement, and track conversions. 

The best part is that getting started with Google Analytics is easy and it’s completely free. Here are the steps to get you started:

1. Visit: Google Analytics Page 
2. Sign up for a new Google account if you already don’t have one.
3. Create a property.
4. Use a name for your property. 
5. Select your website industry. 
6. Choose your reporting currency and time zone.
7. Click “Create.”

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Google Pagespeed Insights (PSI)

Google PageSpeed Insights is a free tool that analyzes a website’s performance on mobile and desktop. It gives website owners a score and actionable recommendations for improving their sites’ speed and general user experience.

The page elements PSI analyzes include HTML, CSS, fonts, and JavaScript. Following the analysis, the tool provides lab and field data about the page. It uses the Lighthouse framework to calculate scores. PSI provides a score range of 0-100. 

With PSI results, you can easily identify your site’s page performers in speed, responsiveness, and user experience. This way you’ll know where your site page is excelling and where it needs improvement. PSI is easy to use as:

1. Visit Google Pagespeed Insights
2. Enter the URL of the website page you want to analyze
3. Click Analyze and wait for the report. 

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Google Search Console (GSC)

Search Console provides marketers and publishers with information on how Google crawls, indexes, and serves websites. This information can help them monitor and optimize their website search performance. Once set up, GSC doesn’t require login daily. 

You’ll receive email notifications if GSC detects any new issues on your website. Technical SEO issues, indexing, broken links, error pages, and spam are some issues GSC can help you identify. Here’s how to use GSC:

1. Go to the Google Search Console.
2. Verify your website ownership.
3. Use the tools and reports to analyze your website’s performance.
4. Fix any identified issues. 
5. Click on the “Validate” button to confirm the fixes

Yoast SEO

Yoast SEO is a WordPress SEO plugin that helps websites rank higher in search engines such as Google and Bing. It gives marketers and publishers the tools to improve their website content’s overall SEO and readability.  

In addition to readability and SEO score features, there are several others to boost sites’ search visibility. Some features affect the entire website while others only help you to optimize individual posts or pages for search engines. You can access all essential features and tools for free.

 However, you need to upgrade to Yoast SEO Premium to access more advanced features and support. Yoast SEO offers even more advanced SEO features, including great AI features like Yoast AI Optimize!

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SimilarWeb

Founded in 2007, SimilarWeb began as a browser extension for discovering related sites. Later, it evolved into a comprehensive digital intelligence tool that provides marketers with insights into website and app traffic, industry sector trends, and market research. Over the years, SimilarWeb has successfully positioned itself as a leading SEO tool. 

It now offers features that help marketers and publishers with key SEO tasks like keyword research, domain analysis, and site auditing. With SimilarWeb, you can find out what people are searching on search engines, monitor website traffic, analyze SEO trends, and tweak your site’s technical aspects.

Answer the Public 

This free tool helps creators and marketers understand what people search for on search engines. The tool analyzes search queries from search engines like Bing and Google to offer insights and recommendations for improving content strategies. The tool is easy to use: visit the site, enter a seed phrase, and wait for it to generate the report. 

You need exceptional SEO tools to optimize your content for search engine visibility. Using these tools will help you gain valuable insights into search engine behavior, identify relevant keywords, track website performance, improve your SERP rankings, and drive organic traffic. To stay competitive, consistently monitor, analyze, and optimize your SEO strategies based on the data gleaned from these tools. 

Need help with website monetization or business development? Contact Abakwa Studio today. It is the best advertising partner for African and International publishers.