Google Analytics 4 (GA4) is a full analytics tool for mobile apps and websites.

It tracks how all users interact with your platform so you can adjust your marketing for better engagement based on data.

GA4 tracks users’ data in a new way as compared to old Universal Analytics (UA), which might seem confusing if you ever used the UA setup.

It’s now simpler to understand user behavior on your website, such as page view, user engagement, scroll, session start, and first visit. Yes, as you are new to learning GA4 this can take some time, just like any new tool. But that’s why we’re here to help. In this article,e we will set up GA4 from basics, including learning what and why:

What is GA4 and why do we use it?

How to set up GA4?

What is Google Analytics 4?

Google Analytics 4 helps you find how people spend their time with your website or app. It tracks clicks, scrolls, page views time of activity, and other actions across your property. 

Beside Universal Analytics, which was focused on sessions, GA4 uses an event-based model for tracking.

It is better for users’ privacy and consumes onlyfirst-partyy data. 

It works on event based so you can track what user is going on the website. Not who they are. It focuses on actions and events performed by visitors.

Another important feature of GA4 is its use of AI and machine learning, which helps make predictions. This is great for your data collection.

What does Google Analytics 4 do?

With the help of GA4, you can understand user behaviors, where they are coming from and what is their entire last stop.

You can use this info to optimize your content, adjust your marketing strategies, and build killer marketing funnels.

No matter if you have a small business or a bigger one, GA4 helps to know your audience and make their experience better. That all said, here are several things you can do with GA4 to scale your blog website and e-commerce business.

User behavior.

Behavior tracking is difficult, especially when users change between devices and platforms. With GA4 and its capability of tracking users across devices and platforms, it helps you out in this.

 For example, if the user starts the journey on a mobile phone, then goes to visit a laptop/desktop machine, and then returns to a tablet all these interactions can be seen from single-user scoped reporting based on GA4. This gives you a better insight into how users use your website or app.

Optimize advertising spend campaigns.

Tracking user interactions from the first entry to the conversion makes it easier for you to see which sources provide higher value traffic but also helps with knowing your campaign’s bad performance.

GA4 allows you to get additional data regarding user flow to understand what actions they take going through the purchasing funnel, enabling your marketing efforts to be adjusted for maximum profitability with advantages including the tracking of a variety of integrations.

Create a custom audience.

We now have a place to find out detailed data regarding user’s behavior, preferences as well as interactions with your website/app and that is where GA4 comes in hand. You can create rich customer personas based on your demographics, interests, and online activities.

Such data enables you to customize your marketing messages, content,t and campaigns which helps you better connect with your target audience ultimately resulting in increased engagement and conversions.

Planning for search engine optimization.

After understanding how users engage with your content, find out the pages driving results and those pages giving bad performance. GA4 can help you identify how many page views, scroll depth, engagement, etc., so you can better your particular areas of the website.

 If users visit a particular page and then leave quickly, that could mean there are issues with the content or UX for that page. This information allows you to optimize your website content, target the right keywords, and create a better user experience and less bounce rate.

 Google ads, email campaigns, or any organic strategy will benefit from Google Analytics 4 by making sure you invest your marketing budget wisely and increase the ROI.

Analyzing performance in e-commerce.

GA4 tracks every step of the customer journey from product view to purchase so you can see how your site is performing and user experience.

You can get details like conversion rate, average order value,u use and cart checkout to see where customers are dropping off and .hy. So you can fix bad pages.

With this, you can optimize product pages and checkout processes and increase customer satisfaction rates and ultimately sales and revenue.

How to Setup GA4

After learning what and why now we’ll dive into the steps involved in implementing GA4 and unlocking its full potential.

Setting Up Your GA4 Property

By searching Google Analytics or Google Marketing Platform sign in to Google Analytics If you already have an account. But you can create a new account. 

Create a New GA4 Property:

For creating a new account follow the screen steps. I will guide you to implement this process from scratch.

On the first screen write your account name. You can write your website name. 

On the next screen, it will be asked to write,the  property name(web or app), the time zone for 

Reporting and currency.

Write down your business details and industry.

Choose your objectives of tracking for reports that are required for your business. It suggests you select all of these options required to you. Leads, sales, traffic engagement and retention,

After accepting the terms and conditions we are on the 5th step to add a property in analytics, 

To set up data collection for your website or app, choose from where you will be collecting data (the Web, an Android app, or an iOS app). Next, you’ll get instructions for adding a data collection tag to that source. 

You will get a JS tag with a tracking ID. Just add the tag in the Head section of the website.

Now GA4 is on your site. Yay! Let’s move on to reporting and tracking in the next article.