Marketers wear many hats these days. You’re a content creator one minute, a data analyst the next, and then suddenly you’re supposed to be a search engine optimization guru. There are always more tasks to do and new marketing techniques to master.
But who has the time and energy to perform all those tasks and keep up with the recent marketing trends? That’s where artificial intelligence comes in – it is your smart marketing assistant. AI marketing tools are created to make multi-jobbing a lot easier.
They help automate repetitive tasks, get insights from marketing data, write killer content, manage social media, send personalized emails, and make campaigns way more effective.
Descript: AI Video Generator and Editor
This tool is perfect for marketers who want a video editor that focuses less on AI-generated videos and more on AI-powered editing. Descript is an audio and video editing tool that lets you edit simply by editing the transcript. You don’t have to scroll endlessly through timelines. Just highlight the text you want to remove, and Descript automatically edits the video.
It’s more like editing a document, which makes video editing faster, easier, and perfect for team collaboration. Beyond transcript editing, Descript has several other AI toolkits.
With these AI tools, you can perform studio-quality audio refinement, automatic multicam editing that intelligently switches between speakers, and even AI-powered highlight and clip generation for your short-form social content. Plus, Descript integrates with Zapier, which helps connect to your other marketing tools.
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ChatGPT: Artificial Intelligence Chatbot for Research
Research and writing go hand in hand. You can’t create great content without solid research, whether you’re digging into market trends, exploring your subject matter, or doing anything in between. ChatGPT will streamline your research process and help you turn those insights into compelling content.
You can use it to brainstorm, format content, generate personalized messages, and as a market research assistant. And the best part? It does it all conversationally and remembers past interactions which helps it to provide more relevant and on-brand results.
In addition to the basic use, you can use ChatGPT to build your custom bot with specific instructions and data. This gives you more control and personalized output. Moreover, OpenAI is upping the ante with real-time video, screen sharing, and image uploads in Voice Mode on its mobile app, giving you even more ways to collaborate with ChatGPT.
Canva AI: Free Artificial Intelligence Design Tool
You need Eye-catching visuals to stand out on social media, but that doesn’t mean you need to become a graphic design expert overnight. Canva Graphic design tool can help out with some of your designs so you can focus on other important tasks, such as creating engaging content that resonates with your audience.
With millions of templates for everything from LinkedIn carousels to Instagram Stories, you’re sure to find what you need. Its drag-and-drop editor and vast library of free assets make customization very easy.
Canva has a growing suite of AI-powered features, though most are available with a Pro subscription. Even on the free plan, you can still access the AI text-to-image generator and several other handy Magic Design tools.
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ElevenLabs: AI Voice Generator
Voice-overs for product demos or tutorial videos can be a real headache. Rehearsing lines countless times is always a time-killer, and getting the perfect take can mean endless retries. However, AI voice generators offer a solution to this problem. With AI voice generators, you can generate voiceovers for your videos without any professional recording setup.
ElevenLabs is one of the AI voice generator tools. It offers over 300 voices to choose from and advanced search and filtering tools, which makes finding the perfect match for your project easy. ElevenLabs is easy to use. Simply paste your text or upload an audio track, select your desired voice, and ElevenLabs handles the rest.
The tool has free and paid plans. The free plan offers approximately 10 minutes of audio per month. Paid plans start at $5/month (or $50/year) for around 30 minutes of audio and additional features like voice cloning.
Runway: AI Video Generator
With AI, you can create a quick video for marketing, internal comms, or a YouTube tutorial. While AI-generated videos might lack the same level of human touch, they’re perfect for getting the job done fast. Runway offers a fresh take on AI video generation. With Runway, you don’t need a template, you can capture and generate unique videos with simple prompts.
Beyond text-to-video, the tool is packed with AI-powered tools for several video and graphics editing tasks, such as background removal and slow-motion effects, plus many other features for sound and image manipulation. The platform is a full-fledged video editing suite and the tools are surprisingly intuitive. Runway has free and paid plans.
The free plan includes 125 one-time credits (additional credits aren’t available for purchase), while the Standard plan, at $12/user/month (billed annually), provides 625 monthly credits with the option to purchase top-ups.
AI marketing tools are gradually changing how marketers work. They can craft compelling content, manage social media, generate videos, and streamline customer interactions. These assistants also boost productivity, provide valuable insights, and personalize campaigns, helping drive better results.
With Artificial Intelligence, marketers can stay ahead and work smarter, not harder, and reclaim time for strategic thinking and creative innovation. Explore these tools, experiment with their features, and identify how to take full advantage of AI-powered marketing.
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